On June 1, CompuTEX 2026, the high-profile global technology event, officially kicked off under the theme of "AI Together". At this record-setting exhibition, chip giant Nvidia, whose market value has exceeded US$5.5 trillion, dropped an industry bomb-its CEO Renxun Huang officially announced that Nvidia will join forces with technology giant Microsoft to launch a RTX Spark super chip specifically built for the consumer PC market. This move marks Nvidia's official entry into the personal computer hardware market dominated by Apple, Lenovo, HP and Dell, with the intention of taking a share of the future home and personal smart terminal ecosystem.
"The most profound re-imagination in the 40 years since the birth of PC"
Huang Renxun pointed out in his opening speech that in the pastIn the past 40 years, the interaction between humans and personal computers has never deviated from the "mouse + keyboard" framework, and the arrival of AI is completely reshaping the hardware logic. The RTX Spark super chip launched this time was jointly designed by NVIDIA and MediaTek of China Taiwan, and was OEM produced by TSMC using advanced processes.
with traditionalUnlike CPUs or GPUs, RTX Spark is specifically tailored for "Active AI". Huang Renxun said: "In the future, the personal computer will no longer be a passive tool waiting for you to input instructions, but a personal 'digital teammate' running silently in the background and collaborating across applications. Within 10 years, everyone will have an 'AI supercomputer' running countless agents in their home. It will seamlessly connect your TV, security camera, dishwasher and even lawnmower to achieve full housekeeping automation."
The giants are fighting, and the hardware is completely reshaped
NVIDIA's Cross-BorderThe "disruption" immediately triggered a strong rebound from the traditional PC camp. In response, ASUS quickly released a new ProArt series creator notebook equipped with RTX Spark chips on June 1, and simultaneously launched an intelligent application ecosystem with "local + cloud" hybrid routing capabilities.
At the same time, traditional chip giant Intel (Intel) and AMD are not willing to be outdone. Intel revealed that it is making every effort to promote an AI chip that focuses on "extremely cost-effective", aiming to launch a price war against Nvidia through cheaper memory architecture and new cooling technology. The industry generally believes that 73% of the global PC market share is currently monopolized by the four major giants. Nvidia's strong entry will trigger a new round of "AI PC replacement wave", forcing old hardware to accelerate its exit.